
Tata Motors, the company whose claim to fame is selling one of the world’s cheapest and most fuel efficient cars, is considering letting other local India-based manufacturers produce and sell their Nano under their brands.
The company began selling the 56 mpg car last July, and, due to high demand, is in the process of building a manufacturing facility that would produce an additional 350,000 units per year. The plant, located in Sanand in Gujarat, should be up and running by March of 2010.
But in the meantime, Tata Motors is considering allowing smaller manufacturers produce, rebrand and sell the car under license from Tata. The maximum amount of production per year in this fashion would be 10,000 cars. Now that’s an interesting way of selling more cars. I would venture to say that I doubt an American car company would take a similar tack since they use the brand to drive sales.



