I’ve always found most body kits to be silly. Side skirts, fender flares, and front splitters usually do little more than add weight and make a slow car look like it’s trying too hard to go fast. But every now and then a good, clean body kit can improve the appearance of a car, and if done right, even improve its aerodynamic properties.

Hybrids seem to be especially popular to make body kits for recently, with both the Toyota Prius and Ford Fusion Hybrid receiving different takes on body enhancements. Toyota is taking the game a step further with its Aerius body kit which offers subtle improvements to the exterior without negatively affecting the drag coefficient.

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A lot can be said about Toyota’s hybrid flagship, the Prius. Heck, a lot already has been said about the odd, egg-shaped, fuel sipping little car. Love it or hate it, the Prius has been a sales success story, selling more units than all other hybrids combined while creating a cult of hypermilers and green geeks.

Looking to cash in on the success of the Prius, Toyota is reportedly planning to launch an entire line of Prius automobiles, perhaps even as its own sub-brand. The first contender for a new Prius badge is likely to be either a wagon or SUV, directly addressing the whole lack of cargo room on past Prius models.

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According to CEO Carlos Ghosn, unlike its other Japanese rivals, Nissan has made a strategic decision to cede the standalone hybrid wars to them and will not make hybrid-only models such as Toyota’s Prius or Honda’s Insight.

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With the perceptible movement of a slow landslide, Ford hybrid sales have been dramatically increasing over the last year—sales in September were up 73% from last September. According to Automotive News (subs. req’d), this brings Ford within a few thousand units of overtaking Honda to become the second largest seller of hybrids in America.

These numbers are significant because, according to Ford hybrid marketing manager David Finnegan, “More than 60 percent of Fusion Hybrid sales have been from non-Ford owners, and more than half of those are customers coming from import brands, mostly from Toyota and Honda.”

Confirming Finnegan’s assessment, the established hybrid juggernaut, Toyota, has seen sales of its hybrids plummet 28% in the same time period. Toyota still blows all the hybrid competition out of the water—capturing nearly 66% of all US hybrid sales—but the speed with which the changes are taking place certainly bodes well for a healthy and competitive hybrid marketplace in the future.

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With the perceptible movement of a slow landslide, Ford hybrid sales have been dramatically increasing over the last year—sales in September were up 73% from last September. According to Automotive News (subs. req’d), this brings Ford within a few thousand units of overtaking Honda to become the second largest seller of hybrids in America.

These numbers are significant because, according to Ford hybrid marketing manager David Finnegan, “More than 60 percent of Fusion Hybrid sales have been from non-Ford owners, and more than half of those are customers coming from import brands, mostly from Toyota and Honda.”

Confirming Finnegan’s assessment, the established hybrid juggernaut, Toyota, has seen sales of its hybrids plummet 28% in the same time period. Toyota still blows all the hybrid competition out of the water—capturing nearly 66% of all US hybrid sales—but the speed with which the changes are taking place certainly bodes well for a healthy and competitive hybrid marketplace in the future.

Read more of this story »