A lot can be said about Toyota’s hybrid flagship, the Prius. Heck, a lot already has been said about the odd, egg-shaped, fuel sipping little car. Love it or hate it, the Prius has been a sales success story, selling more units than all other hybrids combined while creating a cult of hypermilers and green geeks.

Looking to cash in on the success of the Prius, Toyota is reportedly planning to launch an entire line of Prius automobiles, perhaps even as its own sub-brand. The first contender for a new Prius badge is likely to be either a wagon or SUV, directly addressing the whole lack of cargo room on past Prius models.

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