There was a time not too long ago that you couldn’t have paid me to buy another new American automobile. Don’t take that statement that wrong way; it wasn’t for lack of trying. I love the lines of the true classics like the ‘57 Chevy or the ‘65 GTO. But somewhere in the last few decades, the American manufacturers seemed to just give up on making a good product—and I went through several modern American pieces of junk before I gave up trying too.

Yet in the last two years there is one major American manufacturer, who, above all others, seems to have come out the other end of a dark tunnel with a clear vision for its future and a line-up of solid, well-designed cars on which to build—Ford.

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With the perceptible movement of a slow landslide, Ford hybrid sales have been dramatically increasing over the last year—sales in September were up 73% from last September. According to Automotive News (subs. req’d), this brings Ford within a few thousand units of overtaking Honda to become the second largest seller of hybrids in America.

These numbers are significant because, according to Ford hybrid marketing manager David Finnegan, “More than 60 percent of Fusion Hybrid sales have been from non-Ford owners, and more than half of those are customers coming from import brands, mostly from Toyota and Honda.”

Confirming Finnegan’s assessment, the established hybrid juggernaut, Toyota, has seen sales of its hybrids plummet 28% in the same time period. Toyota still blows all the hybrid competition out of the water—capturing nearly 66% of all US hybrid sales—but the speed with which the changes are taking place certainly bodes well for a healthy and competitive hybrid marketplace in the future.

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With the perceptible movement of a slow landslide, Ford hybrid sales have been dramatically increasing over the last year—sales in September were up 73% from last September. According to Automotive News (subs. req’d), this brings Ford within a few thousand units of overtaking Honda to become the second largest seller of hybrids in America.

These numbers are significant because, according to Ford hybrid marketing manager David Finnegan, “More than 60 percent of Fusion Hybrid sales have been from non-Ford owners, and more than half of those are customers coming from import brands, mostly from Toyota and Honda.”

Confirming Finnegan’s assessment, the established hybrid juggernaut, Toyota, has seen sales of its hybrids plummet 28% in the same time period. Toyota still blows all the hybrid competition out of the water—capturing nearly 66% of all US hybrid sales—but the speed with which the changes are taking place certainly bodes well for a healthy and competitive hybrid marketplace in the future.

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Mazda, one of the few manufacturers to stay out of the hybrid car craze, has announced they will raise over $1 billion for hybrid research by issuing 315.2 million shares of their stock. As someone who questions the practicality of hybrids, this news is rather disappointing to me personally. You might call me a “hybrid hater.”

But what about hydrogen, Mazda? Le sigh…

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Mazda, one of the few manufacturers to stay out of the hybrid car craze, has announced they will raise over $1 billion for hybrid research by issuing 315.2 million shares of their stock. As someone who questions the practicality of hybrids, this news is rather disappointing to me personally. You might call me a “hybrid hater.”

But what about hydrogen, Mazda? Le sigh…

Read more of this story »