Editor’s Note: Corey Weaver is a Ford Technical Expert and EcoBoost’s project leader.
One of the great challenges for automakers today is determining which technology or group of technologies will be the most effective in increasing fuel-efficiency and lowering greenhouse emissions – while still meeting the performance, quality and price car-buyers expect. The array of choices available and under development is significant, ranging from turbo charging, direct injection, six speed transmissions, electric power assist steering, weight reductions, electrification, bio fuels and hydrogen fuel cells.
We know there is a viable future for some of the most advanced technologies, but we also recognize not all of them are market-ready or affordable for consumers. Even advanced technologies take time to gain widespread acceptance. For instance, despite mainstream acceptance of hybrid technology, hybrids remain less than 3% of the market.




