Editor’s Note: This is part one of an exclusive sit down I had with Hideaki Watanabe, Nissan’s Division Manager of their Global Zero Emission Business Unit, at last week’s U.S. debut of the LEAF in Los Angeles. Part two will be devoted battery leasing, part three to the quietness and safety of EVs, and part four to the different zero emissions directions of Renault and Nissan within their alliance.

The Renault-Nissan Alliance’s strategy regarding battery swapping has been somewhat unclear to the public as of late. On the one hand, Renault has partnered with battery swapping stars Better Place in Israel to develop a purpose built car for the Israeli battery swapping market. On the other hand, Nissan has largely ignored other battery swapping markets and has remained quite non-committal in those areas.

In a rather open conversation with me, Hideaki Watanabe, Nissan’s Division Manager of the Global Zero Emission Business Unit, explained why.

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At this point, most of us have heard of Better Place and their battery swap station idea, but they aren’t the only ones who’ve though of such a thing. NuTech, a company I recently discovered at the Alt Car Expo in Santa Monica, CA, has developed their own take on the concept of drive-thru battery swap stations… only theirs is portable.

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Less than a week after switchable EV battery pioneer Better Place announced a newly expanded agreement with French car maker Renault, the company’s founder and CEO, Shai Agassi appeared as a guest on Comedy Central’s Colbert Report in hopes of getting that sought-after ‘Colbert Bump’.

The Colbert Bump, as it is known, is a phenomenon wherein people (places, companies, ideas) that appear on the Colbert Report receive a sudden boost in popularity for their cause.

The deal announced by Agassi in Frankfurt builds on an agreement reached between the two companies in August and will be to install the Better Place battery system (and build-out the charging network) for the Renault Fluence ZE for sale in Israel and Denmark. The Fluence ZE was one of four models in Renault’s new line of electric cars unveiled last week at the Frankfurt Auto Show.

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Better Place, based in Palo Alto, California, has gotten the green light from the Japanese government to move forward on installing its battery swap stations for use by Tokyo’s taxi fleet. The company said it has received an undisclosed financial investment from the Japanese government for its “Tokyo pilot project,” which is intended to validate the feasibility of the battery swap stations by installing switchable batteries into the world’s first four completely electric taxis.

According to the company, they will partner with Tokyo’s largest taxi operator, Nihon Kotsu, for the project that was commissioned by the Ministry of Economy, Trade and Industry’s Natural Resources and Energy Agency. The project is slated to begin in January 2010 and is a direct result of the successful battery switch demonstration earlier this year in Yokohama.

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Project Better Place, the brainchild of entrepreneur and CEO Shai Agassi, in partnership with French automaker Renault, is an increasingly popular electric car service model that looks to the “service station” concept for electric cars. By developing an infrastructure of “swap stations,” drivers can swap discharged batteries in their electric cars in little more than five minutes, and be on their way. Pilot projects are already underway across the globe, including Denmark, Israel, Japan, Hawaii, California, and Australia.

Renault and Better Place announced this week plans sell up to 160,000 electric cars annually throughout Denmark and Israel starting in 2011.

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