It certainly is the dawning of a new era in automotive technology when the tiger in your tank becomes a moldy relic of bygone ad campaigns while the humble leftovers from harvested wheat get awards for new sustainable thinking. A. Schulman, Inc.’s AgriPlas wheat straw fiber has just been named a Blue Ribbon Finalist in Environmental Innovation by the Automotive Division of the Society of Plastics Engineers, for its application in the Ford Flex crossover vehicle.

AgriPlas’s contribution to the Flex is an injection-molded storage bin and inner lid made of polypropylene and a bio-filler made of wheat straw. Though the application is modest in scope, a spokesperson for Ford’s Plastics Research division sees it as a litmus test of things to come, in terms of increasing fuel efficiency by decreasing vehicle weight.

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